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The Three-Step Mobile Checklist
By Courtney Soinski Now more than ever, it’s rare to find someone who doesn’t have their mobile phone next to them or within reaching distance. With the help of mobile technology, people can get the...
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You’ll Never Look at a Magazine Ad the Same Way Again
By Rebecca Chandler Think print advertising is old school? Think no one reads magazines anymore? Think again. Print is not dead, but it’s not exactly the same, either. The Book Book by Ikea Today’s...
View ArticleThe Income Based Approach to Real Estate Marketing 2015
Planning for 2015? Click the link below to download our worksheet and get started! 2015 Income Based Approach to Real Estate MarketingThe post The Income Based Approach to Real Estate Marketing 2015...
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Five Essentials For Your 2015 Marketing Plan
By Rebecca Chandler Putting together a budget and a business plan for the coming year can be daunting, but with these five essentials, you can make sure your marketing plan is on track. 1. Don’t rely...
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Know Your Prospect. Build Your Business.
by Rebecca Chandler Today, marketers know more and more about their target audiences. They’ve become increasingly proficient in securing information via big data collection and we’ve helped them all...
View Article5 Marketing Truths for 2015
By Rebecca Chandler Is your marketing program on auto-pilot? Have you settled for “good enough?” Consumer, media, and marketing trends all change over time and it’s easy to fall behind and lose...
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Listing Presentations: Leaving a Lasting Impression
You know that old saying, “You only have one chance to make a first impression”? It could not be truer in the real estate market. With competition in the marketplace being fierce, it’s critical that...
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Millennials Turn to Video When Making Purchases
Generation Y is a demographic coveted by retailers and marketers for their purchasing power. Millennials, the generation born between 1980-2000, will spend more than $200 billion annually starting in...
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How to Deliver Email Worth Reading
By Courtney Soinski Think about all the emails that you receive in your inbox each and every day. Now think about all the emails that you send to your prospects and clients. Do your marketing messages...
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What to Expect When You’re Expecting (A Listing)
By Gina Thelemann Congrats! You’ve spent days, weeks or maybe even months trying and now it’s confirmed — you’re expecting (a listing). There are hundreds of books, blogs and coaches who have given...
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5 Reasons Why Blog Readers Make the Best Real Estate Clients
By Karen Highland Keeping a consistent real estate blog is a lot of work. On top of the actual job of being a REALTOR®, a blog requires a layer of technical knowledge and writing skill, and demands...
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